LE SSERAFIM

In a shocking turn of events, HYBE finds itself entangled in a legal dispute with Ador over conflicting luxury brand ambassador agreements. As the internal drama unfolds, accusations of deception and mismanagement emerge, shedding light on the challenges of navigating high-stakes business deals in the world of K-pop. Discover the full story behind the HYBE-Ador Louis Vuitton ambassador case and its impact on major brands like NewJeans and LE SSERAFIM.